Many people who thought they were understanding what Google wanted were taken by surprise when the Panda update was introduced. With the advent of this update, Google destroyed many Web businesses in one fell swoop without care or concern. Sympathy for marketers that were harmed by this update did not come easily. The reason is that chances are good those people had low quality sites and content. Basically, Google is cleaning up, making sure that websites online, that they are ranking, have excellent quality.
When making websites, many people enjoyed using keyword stuffing to get extra ranking. Many people do this by accident, yet the purposeful use of keyword stuffing is still going on. The way you can do not unintentionally is by being careless about what you write.
One other way is to over-optimize your site when you are thinking that you’re doing great on-page SEO. The final judge of that will be Google, and you just may push the envelope too much. Although keyword density used to be a concern, it is not anymore. In fact, it can actually set off red flags which can cause problems for your website if your primary phrase is used to often.
If you want to reach high rankings with your website, it is important that you pay close attention to what is called “lack of relevancy”. Instead of focusing on the domain, let’s look at the pages of the individual URLs. The content on these pages is extremely important. What you need to do is ensure that each page URL properly describes or hints at the content within that page.
People naturally use that as one of the ways to get an idea about the page. You can bet that Google does it as well, and they look at that plus the page title. You need to name your page URLs so they are relevant to the content that you are describing.
If you have multiple sites for the same niche, then you really need to be careful about duplicate content. This would obviously be external duplicate content, and Google is turning a more critical eye toward it.
Most people must take advantage of the canonical tag for cross-domains. Ever hear of it? This is a way of assigning contents one particular URL address. This way, it appears as if all of the other content came from there. So you won’t have to deal with duplicate content issues anymore when you do this. By doing this, Google will understand where the original content came from. If you don’t do this, they will not.
Overcoming any losses as a result of Google determining you have committed too many Panda mistakes on your site could be difficult. Most marketers struggle with backlinking more than anything else. Don’t start with a massive site-wide overhaul. Start with your content from the beginning. Either way, all the hard work ahead of you may be worth it in the long run .